Tate Time

INTRODUCTION
Tate and CultureLabel.com are collaborating to launch the 2010 edition of RELEASE and, this year, the hunt is on for two outstanding product designs that will be produced and sold in Tate shops, through Tate Online and at CultureLabel.com.

This is your chance to get your work into Tate and we want your imagination to run wild. The winning entry from each category will receive a cash prize of £500 plus commission on sales from 6 months in. The winning product could:

Capture the experience of Tate visitors, be they young or old, from the UK or from across the globe
Capture the impact that Tate has had on the public’s experience of galleries and its influence on the arts
Be inspired by the architecture of the buildings, such as the iconic Tate Modern, which is 10 years old in 2010
Be inspired by any of Tate galleries, which include Tate Modern, Tate Britain, Tate St Ives, Tate Liverpool and also Tate Online
Product designs must fall into two price brackets – up to £10 and up to £100.
FULL BRIEF
Design Brief / Up to £10:

This product will become a much-loved and widely recognised souvenir of any visit to a Tate gallery - the object that anyone visitor will want to take home. You might want to focus on London and Tate Modern or Tate Britain and seek to create an iconic tourist souvenir that rivals the ‘Mind the Gap T-shirt’. Or, perhaps you are more inspired by the idyllic coastal setting of Tate St Ives or the post-industrial gallery spaces of Tate Liverpool?

We want to capture the experience of someone visiting Tate – whether the magic of the first visit or the allure that keeps people coming back. Alternatively, you might seek to capture the impact that Tate has had on the public’s experience of art - transforming galleries into experiential, interactive and lifestyle spaces attracting incredibly diverse audiences.

Design Brief / Up to £100 product:

This more premium product might be the collector’s item that captures the human experience held in Tate. We still want to capture the spirit of Tate described above but this product could be a much sought after limited edition, object or accessory and would have the creative flair, artistic and design values reflecting Tate brand and the higher price point.



Additional Information:

Tate Britain is the world centre for the understanding and enjoyment of British art and works actively to promote interest in British art internationally. The displays at Tate Britain call on the greatest collection of British art in the world to present an unrivalled picture of the development of art in Britain from the time of the Tudor monarchs in the sixteenth century, to the present day.

Tate Modern is the national gallery of international modern art. The Collection comprises the national collection of British art from the year 1500 to the present day, and of international modern art. Created in the year 2000 from a disused power station in the heart of London, Tate Modern displays the national collection of international modern art. This is defined as art since 1900. International painting pre-1900 is found at the National Gallery, and sculpture at the Victoria & Albert Museum. Tate Modern includes modern British art where it contributes to the story of modern art, so major modern British artists may be found at both Tate Modern and Tate Britain.

Tate Liverpool presents displays of work from Tate collection alongside special exhibitions of modern and contemporary art. The special exhibition programme, presented on the Gallery’s fourth floor, brings together works from national and international collections, both public and private.

Since the gallery opened in 1988, Tate Liverpool has presented over 150 different exhibitions and collection displays of work by hundreds of different artists, some seen for the first time in the UK at Tate Liverpool. Major exhibitions in the past five years include Shopping: A Century of Art and Consumer Culture (2002-03), Summer of Love: Art of the Psychedelic Era (2005), Jake and Dinos Chapman: Bad Art for Bad People (2006-7), Peter Blake: A Retrospective (2007) and The Real Thing: Contemporary Art from China (2007). Tate Liverpool continues to play an active role in the Liverpool Biennial.

Tate Liverpool has an established reputation for working with, and touring exhibitions to international institutions as far afield as France, Spain, Portugal, Germany, United States, Canada, Ireland, Korea, Austria, Italy and Japan, as well as other institutions within the UK.

Tate St Ives presents modern and contemporary art, often created in or associated with Cornwall. Its location in St Ives, with dramatic views across the town and harbour to the east and Porthmeor Beach to the north, provides a unique opportunity to view work in the surroundings in which, in many cases, it was actually created. Since the late nineteenth century two 'schools' of art have grown up in west Cornwall, at Newlyn and St Ives. Before Tate St Ives opened in 1993, there had been no public gallery dedicated to the distinctive modern art of St Ives. Tate St Ives presents twentieth-century art in the context of Cornwall. At the heart of the programme of displays and activities is a body of work for which the town of St Ives is internationally known - the modernist art produced by artists associated with the town and its surrounding area from the 1920s onwards. The gallery also presents work by contemporary artists, often responding to the gallery's displays or to the broader Cornish scene. The Barbara Hepworth Museum and Sculpture Garden opened in 1976 and is part of Tate St Ives.

RULES
Tate Enterprises Ltd and CultureLabel Competition Entry Rules

The product design competition (the “Design Competition”) is organised by Tate Enterprises Limited (a wholly owned subsidiary of The Board of Trustees of the Tate Gallery) (“TEL”) in conjunction with CultureLabel Limited (“CLL”).
The Design Competition will be run online on www.CultureLabel.com/Release and opens on 15 December 2009.
The closing date for online submission of entries to the Design Competition is 23:59 on 26 February 2010.
The entry fee for the Design Competition is £5.
The Design Competition is open to entrants aged over 18.
Each person can enter multiple times, with the fee payable for each entry.
TEL will collect the personal data of all entrants (names, addresses, email and telephone numbers) for the purpose of contacting successful entrants or to discuss any legal/copyright issues about the entry. Further, entrants shall permit TEL to share the personal data with CLL. TEL and CLL shall comply with the Data Protection Act 1998 at all times.
Each entrant who submits an entry to the Design Competition represents and warrants to TEL and CLL that the submitted design is an original work, free from any third party rights, in particular that under no circumstances does it constitute, whether entirely or in parts, any infringement upon the intellectual property rights or any other rights of third parties.
Entrants must ensure that any third party copyrighted material contained in their submission has already been cleared with the relevant copyright owner.
By entering the Design Competition, all entrants shall provide TEL with an exclusive, worldwide, royalty-free licence (but not the obligation), which licence is effective from the date of submission to the Competition until 31 March 2010, to copy, distribute, publicly display by any means and in any media the entrant’s design solely in connection with the activities related to, and the promotion of the Design Competition without any further notice or any remuneration.
The winning entrants of the Design Competition shall grant TEL or CLL an exclusive, worldwide, royalty-free licence to produce a Product derived from the design, such licence to endure for the first six months after the arrival of the Product in Tate shops. TEL or CLL will consult the designer on any modification or adaptation of the Product and seek approval thereof (such approval not to be unreasonably withheld). At the end of the royalty-free period TEL will agree standard terms with the designer for the continuation of sales of the Product if mutually agreeable.
The winners of the Design Competition shall each receive £500.
TEL or CLL shall not be obliged to produce products from the designs and shall not be liable for any entrant’s loss of publicity or enhancement of reputation.
Should TEL be unable for whatever reason to make the Product CL may choose to do so under the terms of the Competition rules.
Entries to the Design Competition are made at the entrant’s own expense and neither TEL nor CultureLabel shall be liable for any costs incurred in making or submitting the entry.
By entering the Design Competition, entrants waive their moral right in the entry in favour of TEL and CLL until 31 March 2010 and permit TEL and CLL to edit the entry as necessary for publicity purposes and/or use on the Design Competition website.
TEL reserves the right to refuse any entry for any reason whatsoever in its absolute discretion.
TEL reserves the right to cancel the competition if deemed necessary at any stage.
Entries must not contain obscene or defamatory content or material.
There will be two overall winners. The decisions of the judging panel are final and no correspondence or discussion will be entered into.
This competition is not open to employees or freelance contractors of Tate, Tate Enterprises Limited, The Board of Trustees of the Tate Gallery, CultureLabel Limited or any person directly or indirectly involved with running the competition.
TEL or CLL may require the winning entrants to participate in post competition publicity.
By entering the Design Competition all entrants are deemed to have accepted the rules, which is a condition of entry.