Monday, 15 March 2010

Helpful portfolio hints from Aquent, Emma Barret

Aquents clients include apple, disney, honda, saga, orange and many more world wide companies.



Questions to get you thinking

What area you want to get into?
Who are the top 10 areas within that area?
Research magazine publishers
What brands to you admire?
Who does your work?



Thinks to make you stand out

Good use of type
Strong layout
Relevant work



Make sure you

Continue to challenge yourself by initiating projects
Enter competitions
Work on commercial pieces- use your contacts
Gain commercial savvy- go tot he printers and understand the process, cost and time frame
Join groups, networks



In terms of your cv

take your time
Attention to detail
Cv layout
Ability to handle type, space and copy
Have a 2 page limit, 1 is ideal
Make it professional-do not mistake quirky with creative
Leave out unessential detail
Keep it simple
Not times new roman or arial
Can add some colour
Needs to be a PDF
Tailor to audience



Portfolios should

Show your thinking and ideas + final product
Get them bound into books
Tailored
Research into companies before an interview
Start with your favorite piece of work and end with your favorite
Present it to a friend and get feedback
Ask for some feedback after an interview
Portfolio should be flexible
No work over 5 years
Take work samples especially if they are experimental
Up to 3 pieces of diverse subject matter can be included
Nice to show work in a more 3D manner, for example take photos of work in general every day scenarios

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